By: Faith Taylor
Music is subjective and most people want to enjoy it live. TikTok has helped boost artists and their music in a way that has never happened before
Artists can put out a song and it will be used by millions. The song will be on the charts shortly after.
TikTok has changed the music industry vastly. An artist can have past albums and
singles out and somebody can use a little snippet of it in a video on the
platform, and the song is trending years later.
Some examples of this are, Destiny’s Child “Bills, Bills, Bills,” Earth, Wind &
Fire’s “Let's Groove” and Kate Bush’s “Running Up That Hill (A Deal With God).”
All of these songs were released when there was no such thing as TikTok. They
ended back on the charts years after their releases due to the popularity on
According to Forbes TikTok was the most downloaded app of 2022 with 672 million downloads. Anyone in the world has access to this app and create what they want. Many artists are using this to their advantage. Lil Nas X posted his song “Old Town Road” in 2019 and that kick started his career.
The song set the record fo longest #1 song on Billboard’s Hot 100 chart.
Creators on the platform are paid sometimes to use a certain song and that will boost
the sales and place on the charts. This has boosted artists to the top of the
Heather Brumley is a 20 year old college student. She finds a lot of the music she
enjoys is from TikTok. “Chase Atlantic is one of my favorite bands.” Brumley
discovered her favorite band on the app. “I think it has exposed me to so much
music that I never would’ve found.” She credits the app for her music taste. “I
love hearing the 30 seconds of a song and then go listen to the whole thing
People have heard the 30 seconds of a trending song hundreds of times. Then they go
and listen to the song in full on a music streaming service. This helps the
song chart. If they like that short bit they want to listen to the whole song.
For an artist to have a song trend from TikTok helps them sell their music. It
also helps them sell tickets to their tours.
When a popular artist is touring, most of the time a video or two will pop up on a
for you page. Videos that go viral are usually from people who are up close to
Harry Styles’ Love on Tour shows have been going on consistently since fall 2021.
With his videos being posted on the app, his popularity grew immensely. Anytime
new shows were added in America, they sold out the same day. Unlike when they
first went on sale in 2019/2020. Videos of Styles would go viral of him
interacting with the crowd.
This is good and bad for some artists. With them gaining popularity on TikTok, most
people there wanted the good videos to go viral and them to be credited. Not
actually wanting to go to the concert for the music, but the likes they will
Smaller artists can have people there from a viral song of theirs, but they only know the 30 bit of the popular song. Avid concert goers don’t like that aspect of TikTok songs.
This has changed concerts since the pandemic. In 2020 no one toured because of the
pandemic. Artists were eager to get back on tour and connect with fans. In a
way, it has grown a lot of fan bases, but also caused a disconnect.
There are always pros and cons to TikTok popularity. Some embrace it and some hate it.